THEORETICAL AND METHODOLOGICAL APPROACHES TO ASSESSING THE FORMATION OF INNOVATIVE DEVELOPMENT OF HUMAN POTENTIAL OF SMALL AND MEDIUM BUSINESSES

Abstract

THE PURPOSE OF THIS ARTICLE is a study of the features of the formation and assessment of innovative development of human potential in the activities of small and medium-sized businesses.

RESEARCH METHODS. In the process of writing the article, general scientific and special research methods were used on the problem of formation and innovative development of human potential in SMB, including: system-structural approach; competency-based approach; integral-index approach.

PRESENTATION OF THE MAIN RESEARCH MATERIAL. The article clarifies the essence of the concept of "human potential", which is understood as a set of knowledge, skills and competencies of employees that are accumulated throughout life and used to increase labor productivity and income. It is proven that human potential is one of the factors of increasing competitiveness and sustainable development of SMB. The level of innovative development of human potential of SMB involves the implementation of an assessment, which is carried out on the basis of the choice of a system of indicators and methods that reflect the contribution of personnel to the generation, adaptation and implementation of innovations. The main indicators of assessing the innovative development of human potential of SMB are summarized, which include: personnel innovation coefficient; human capital ROI; Human Capital ROI; competency index; personnel indicators of the Balanced Scorecard. The main theoretical and methodological approaches to assessing the formation of innovative development of human potential of SMB are systematized, which include the following: system-structural approach; competency-based approach; integral-index approach. Assessment of the innovative development of human potential of SMB using the system-structural approach defines human potential as a multi-level hierarchical structure consisting of interconnected elements, each of which plays a key role in ensuring the innovative development of the enterprise. According to the competency approach, the assessment of the innovative development of human potential is based on the concept that the effectiveness of employees is determined not only by the level of their education or experience, but primarily by the presence of key competencies that ensure their ability to realize innovative potential. According to the integral-index approach, a generalized index of the innovative development of human potential is formed. An algorithm for a comprehensive assessment of the innovative development of human potential of small and medium-sized businesses has been developed, which is based on a combination of the advantages of the system-structural approach; competency-based approach; integral-index approach.

CONCLUSIONS FROM THE CONDUCTED RESEARCH. In modern conditions, human potential is a key resource for ensuring sustainable innovative development of small and medium-sized businesses in the context of economic transformation, increased global competition, and digitalization of production and economic processes. The effectiveness of its activities requires a comprehensive assessment with the calculation of a number of indicators.

KEYWORDS: human potential; small and medium-sized businesses; innovative development of human potential; system-structural approach; competency-based approach; integral-index approach.