METHODOLOGICAL APPROACH TO ASSESSING THE COMPETITIVENESS OF INSTITUTIONS OF HIGHER EDUCATION
Keywords:competitiveness, competitiveness of IHEs, methods of profiles, rating estimations, methods of comparative, statistical and economic-mathematical analysis (factor analysis)
Background and objectives. The problem of competitiveness of institutions of higher education (IHE) is one of the key tasks, the solution of which will help increase the socio-economic development of the country. In the context of Ukraine's European integration interests, competition between Ukrainian and foreign IHEs is intensifying, which encourages the former to find ways of their own competitiveness (which is largely determined by the competitiveness of its graduates and the ability to generate knowledge-based innovations) as a result of using appropriate factors that are directly dependent on increasing competitiveness in the context of its management.
Methods. Methods of profiles and ratings using separate methods of comparative, statistical and economic-mathematical analysis (factor analysis), with the formation of an appropriate system of indicators.Findings. The results of assessing the competitiveness of KNUTD indicate a decrease in the level of competitiveness of IHEs. It has been estimated that during 2017–2019 it was at a low level (0.542, 0.541 and 0.466, respectively), which according to the proposed scale for determining the level of competitiveness of IHEs (developed using the golden ratio method) is in the range of 0.383–0.618.
Conclusion. Based on studying and assessing the competitiveness of IHEs to improve it in the context of its management and ensure the strategic development of IHEs within the implementation of relevant strategic alternatives and proposed generalized areas, as well as certain factors of competitiveness, it has been determined appropriate to forecast the indicators underlying the calculation of the KNUTD competitiveness, using an improved methodological approach to the main proposed measures.