INNOVATIVE TECHNOLOGIES AS A FACTOR OF INCREASING THE COMPETITIVENESS OF HOTEL AND RESTAURANT ENTERPRISES

Abstract

Introduction and purpose of the study. The key to the success of enterprises in modern realities is innovation as the basis of modernization, a factor in successful activity. They contribute to the formation and maintenance of competitiveness, and is also an incentive for the country's economic development. The study of the problems of enhancing the innovation activity of enterprises is due to its influence on production efficiency, achieving high economic indicators in the case of the most rational use of resources, conditions for the stable development of enterprises and competition in the market.

The hypothesis of scientific research. The study of the problems of enhancing the innovation activity of enterprises is due to its influence on production efficiency, achieving high economic indicators in the case of the most rational use of resources, conditions for the stable development of enterprises and competition in the market.

The purposeof the article is to determine the features of the relationship between innovation and the competitive advantages of the enterprise, the features of their 

formation in hotel and restaurant enterprises.

Methods of research. In the article, to fulfill the task, the following methods were used: formal-logical (comparison of analogies, modeling), economically statistical (grouping) and substantive-logical (analysis and synthesis).

Results. The article analyzes the day lightness of innovation. Competitive transfers are marked, due to the international duality. It was reasoned that we should recognize that there is a competitive position on the market to lay out the first and foremost key keys. The main tape is reserved for the secure competitiveness of business on the basis of the success of innovative capabilities. It has been shown that scholars are becoming more and more formally new and competitive to overcome the need to reach the competitive advantage of current realities. To ensure the competitiveness of enterprises, it is proposed to form an effective competitive business strategy, making extensive use of innovative solutions, creating three bridges.