MODEL FOR ASSESSING THE FEASIBILITY OF OUTSOURCING KNOWLEDGE IN THE PROCESS OF DEVELOPING CORPORATE AND SOCIAL RESPONSIBILITY OF PERSONNEL OF INTEGRATED BUSINESS STRUCTURES

Abstract

INTRODUCTION. The basis of the processes of formation and increase of intellectual capital is the attraction and development of intellectual resources of personnel, which is the basis of the competitiveness of integrated business structures. In conditions of martial law, personnel development becomes the basis of strategic orientation to strengthen the competitive advantages of domestic business, which determines the special relevance of the study.

THE HYPOTHESIS OF THE STUDY is to model the assessment of the feasibility of outsourcing knowledge in the process of developing corporate and social responsibility of personnel in the studied business entities.

THE PURPOSE OF THE STUDY is to assess the feasibility of outsourcing knowledge in the process of developing corporate and social responsibility of personnel of integrated business structures.

METHODS of systematization, generalization, comparison, economic modeling, program-target, situational analysis.

CONCLUSIONS. The development of corporate social responsibility of personnel is based on the principles of systemic and process approaches and takes into account the manifestation of the human factor, considering the intellectual capabilities of the employee as a resource, the achieved goals as a result, and the public perception of the activity as a reputation. According to the proposed model, the activities of subjects at all levels are reduced to the transformation of: resources – the basis of the business – into results and reputation; results – into resources and reputation; the reputation that has been formed – into a resource of "trust" of society in the company, its capabilities and achieved results. The proposed approach allows you to study different strategies for the development of integrated business structures and explains the trends and features of the interaction of subjects in a competitive environment. Each component of the concept changes over time and is subject to the actions of many factors. This allows you to study the dynamics of the development of integrated business structures, characterizing different situations that differ in the values of the resource, result and reputation.

KEYWORDS: outsourcing; intellectual assets; intellectual potential; intellectual resources; intellectual capital; integrated business structures; corporate social responsibility; competitiveness; commercialization; reputation; strategy.