Том 31 № 1 (2020)

DOI: https://doi.org/10.30857/2415-3206.2020.1

Опубліковано: 2020-09-17

90 YEARS – HISTORICAL FORMATION OF BRAND CAPITAL OF KYIV NATIONAL UNIVERSITY OF TECHNOLOGIES AND DESIGN (KNUTD)

Ivan M. Gryshchenko

9-24
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IMPROVEMENT OF THE PUBLIC-PRIVATE PARTNERSHIP SYSTEM IN THE ROAD TRANSPORT SERVICES MARKET

Danyil V. Laponoh

25-37
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NATIONAL INNOVATIVE TRANSPORT HUB AS A SYSTEM OF STATE REGULATION OF INNOVATIVE DEVELOPMENT OF TRANSPORT INFRASTRUCTURE

Oksana I. Dmytriieva

38-48
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HUMAN CAPITAL MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS

Roman Yu. Kozhushko

49-56
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USE OF PRICE MARKETING IN EXHIBITION ACTIVITIES

Nina A. Krakhmalova

57-66
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MANAGEMENT OF BRANDS’ PORTFOLIO POSITIONING OF DOMESTIC ENTERPRISES

Pavlo M. Dudko

67-77
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UNIVERSITY REBRANDING AS AN EFFECTIVE TOOL OF COMPETITION

Valeriia G. Shcherbak, Oleg O. Shevchenko

78-86
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THE CURRENT STATE OF INNOVATION AND TECHNOLOGY TRANSFER IN UKRAINE

Оlena М. Nifatova, Vladyslav V. Sviatetskyi

87-96
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INTERNATIONAL BRANDING AS A TOOL OF INTEGRATED BUSINESS STRUCTURES DEVELOPMENT IN UKRAINE

Valeriia G. Shcherbak, Ilona O. Sviatetska

97-109
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METHODOLOGICAL ASPECTS OF EVALUATING THE EFFECTIVENESS OF MANAGEMENT OF INNOVATION AND INVESTMENT ACTIVITIES OF ENTERPRISES

Tetiana A. Krakhmalova

110-124
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PRIORYTETOWE KIERUNKI EFEKTYWNOŚCI ZARZĄDZANIA INNOWACYJNYM ROZWOJEM STRUKTUR INTEGROWANYCH W PODZIALE REJONÓW

Nataliia V. Izdebska

125-134
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