THE CONCEPT OF SUSTAINABLE DEVELOPMENT AND ITS IMPACT ON PRODUCT QUALITY

Abstract

The article examines the development of sustainable development concept and its impact on product quality using an evolutionary approach. In the 21st century the paradigm of sustainable development is the dominant doctrine of the development of human civilization. This determines the actualization of the study of its effectiveness in business, in contrast to other, already traditional theories of business organizations. The research results were formed using different methods, such as: classification, induction, measurement, comparison, analysis and synthesis. Analytical, economic-mathematical, matrix, expert and scoring methods were also used during the work, and the ranking method was implemented. Approaches to determining the essence of the definition "sustainable development" have been systematized and supplemented by highlighting the anti-entropy approach, which is based on the desire to ensure the protection of socio-ecological and economic systems from the negative impact of external environment (including threats caused by the COVID19 pandemic and geo-political conflicts) and creation of prerequisites for preserving the dynamics of their development. The role of each of the three implementation areas of of sustainable development concept in business is considered. Method for assessing the sustainable development level of a company in the beauty industry based on the indicators of the GRI standards introduced by the Global Sustainability Standards Board (GSSB) is proposed. The sum of the results obtained according to the GRI indicators was used as the resulting indicator of the level of sustainable development (LSD). Implementation of the proposed approach for assessing the effectiveness of creating a company's business model based on sustainable development contributes to the formation of a socially responsible attitude to the role of business in ensuring the development of the economic and socio-ecological system of the country in which this business operates.