THE GENESIS OF THE ESSENCE AND COMPONENTS OF STRENGTHENING THE COMPETITIVENESS OF PRODUCTS OF ENTERPRISES OF THE FLOUR MILLING INDUSTRY AT THE CURRENT STAGE OF DEVELOPMENT

Abstract

The research examines the scientific rationale for strengthening the competitiveness of the products of enterprises, which is based on the generalization and refinement of the work of scientists on the definition of the genesis of the essence of the competitiveness of products, its criteria and components, taking into account the characteristics of products and their markets, in turn, the understanding of these issues is based on taking into account the essence of competition. The essence of competition as such an economic phenomenon, which existed in the economic life from the first stages of the development of society and was manifested in the struggle of its members primarily for economic resources, was briefly analyzed. Economic competition often turned into military conflicts and confrontations. It is substantiated that the development of commodity production and the formation of a market economy formed competition as a process of realization by economic agents of their economic interests through rivalry with other market subjects. Competition has become a recognized driving force of the market economy, which encourages quantitative and qualitative changes, and in particular, the creation of new goods and services, improvement and improvement of the quality of existing ones, the search for the most effective ways of using limited resources, and lowering prices. It is proposed to consider the competitiveness of the products of enterprises of the flour industry as a set of properties of products that, under effective, socially responsible and ecologically safe production, ensure its compliance with consumer requirements and make it more attractive than the products of competitors on the market, which enables the manufacturer to penetrate, maintain or expand its positions on market.