ECOLOGICAL ENTREPRENEURSHIP AS A KEY TO THE SUSTAINABLE DEVELOPMENT OF THE MODERN ECOSYSTEM

Abstract

The modern world is faced with numerous environmental challenges that require urgent solutions. Environmental pollution, depletion of natural resources, climate change and loss of biodiversity are just some of the challenges facing humanity. In these conditions, the issue of sustainable development becomes critical. Sustainable development involves a harmonious combination of economic growth, social well-being and preservation of the environment for future generations. Environmental entrepreneurship plays an important role in achieving sustainable development. This is an approach to doing business based on the principles of environmental responsibility, efficient use of resources, and the introduction of innovative technologies. Ecological enterprises are aimed at minimizing the negative impact on the environment, reducing greenhouse gas emissions, saving energy and resources, as well as creating products and services that contribute to the preservation of the natural environment. The main principles of ecological entrepreneurship are the use of renewable resources, the transition to waste-free technologies, the development of green energy and the introduction of closed production cycles. This approach allows not only to reduce environmental risks, but also to ensure the long-term economic stability of enterprises. In addition, ecological entrepreneurship contributes to the formation of new markets, job creation and increased competitiveness. In Ukraine, ecological entrepreneurship is just beginning to gain momentum. However, it already shows significant potential for the development of various sectors of the economy, such as energy, agriculture, construction and transport. Support from the state, international organizations and the public is an important factor for the further expansion of environmental initiatives. Therefore, ecological entrepreneurship is a key element of the strategy of sustainable development of the modern ecosystem. It ensures the preservation of natural resources, the improvement of the quality of life of the population and the creation of new opportunities for economic growth. The implementation of ecological approaches in business activity is a necessary condition for ensuring a sustainable future of our planet.