METHODOLOGY FOR MONITORING THE FINANCIAL CONDITION OF ENTERPRISES IN THE TOURISM INDUSTRY

Abstract

The article presents results of assessment of the financial state of tourism enterprises. It has been determined and substantiated that the number of indicators used in the standard methods of financial analysis creates methodological difficulties in their systematic consideration for tourism enterprises. The criteria for the basic comprehensive methodology for monitoring the financial condition of tourism enterprises are allocated and rated; the calculations take into account the efficiency and complexity, lack of excessive labour intensity and clear interpretation of indicators and their values. Attention is focused on an important aspect of the life of tourism enterprises, which concerns the peculiarities of taking into account the seasonality factor in the organisation of the planning process of a tourism company. When determining the list of indicators for monitoring and developing a ranking system, information on the real status of tourism enterprises and the investment attractiveness of the studied economic entities is taken into account. The proposed method of monitoring the financial condition of enterprises in the tourism industry is the most acceptable for budgeting, since it allows you to clearly and quickly assess the dynamics of the financial position of an economic entity both at different levels of business activity and under changing conditions of the internal and external environment, and gives a comprehensive description of the state and prospects for the development of the industry as a whole. The author's own methodology for monitoring the financial condition of tourism enterprises proposed in the study can be universal in its basis for assessing the financial condition of hospitality industry facilities.