ENSURING INNOVATIVE DEVELOPMENT OF AGRICULTURAL ENTERPRISES BASED ON THE IMPLEMENTATION OF ECONOMIC INTERESTS OF CLUSTER PARTICIPANTS ON THE EXAMPLE OF VINNYTSIA REGION

Abstract

The article presents the results of research on ensuring the innovative development of agrarian enterprises on the basis of realisation of economic interests of cluster economic entities on the example of Vinnytsia region. It is substantiated that one of the measures to ensure the innovative development of agrarian enterprises on the basis of realisation of economic interests of participants in production activities is clustering. It has been determined that the purpose of strategic changes in the agricultural sector is the formation of cluster structural formations. Therefore, the products of the agricultural sector should be innovative and competitive in accordance with international standards. It is proved that the development of the agrarian sector of the economy based on new knowledge, innovative technologies, digitalisation and social protection of the population, environmental protection, and its systemic direction require the use of organisational and innovative approaches to effectively manage the development of cluster structures that can be aimed at increasing the productive activity of enterprises within the industry. As a result of the research, the use of dynamic series, their forecasting, and processing of this data in modern spreadsheet applications such as Microsoft Excel allow for effective study of the system for ensuring the innovative development of agricultural enterprises based on the realization of the economic interests of cluster participants in real production and economic conditions.