CREATIVE INDUSTRIES AS THE BASIS FOR FORMING A NATIONAL CREATIVE ECONOMY

Abstract

The article examines creative industries as an important structural element in the formation of a national creative economy. It is substantiated that this category encompasses a set of economic activities that take into account intellectual capital, cultural potential, and innovative solutions. It is established that creative industries transform cultural resources into economic value, generate added value, create new jobs, and increase the competitiveness of the national economy. In the course of the research, the relationship between the development of creative industries and macroeconomic indicators was identified. It is proven that the creative sector is integrated into the national economy through its impact on employment and the development of related industries, particularly information technology, education, tourism, and the service sector. The multiplicative effect of creative industries, which is defined as stimulating innovative activity, expanding the business environment, and strengthening economic dynamics, is substantiated. The main factors of the development of creative industries are the digitalization of the economy, the development of human capital, institutional support, and state policy to stimulate innovation. It has been established that, in conditions of socio-economic instability and martial law, the creative sector is characterized by adaptability. It is substantiated that the development of creative industries is an important factor in ensuring sustainable economic growth, structural modernization of the economy, and Ukraine's integration into the global economic space. It has been found that creative industries have an intersectoral nature and generate a multiplier effect through integration with other sectors. Substantiated measures will serve as the basis for developing a sustainable and competitive national creative economy in Ukraine. Prospects for further research include developing economic and mathematical models to assess the impact of creative industries on macroeconomic indicators and justifying effective state policy mechanisms to stimulate the development of the creative economy.