Tom 40 Nr 2 (2024)

DOI: https://doi.org/10.30857/2415-3206.2024.2

Opublikowane: 2025-07-08

ANALYSIS OF THE EUROPEAN LIGHT INDUSTRY MARKET: GROWTH PROSPECTS AND DEVELOPMENT BARRIERS

Teymur KASUMOV

9-21
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OPTIMISING TIME AND RESOURCES IN CONSTRUCTION MANAGEMENT: EFFECTIVE PLANNING AND TASK ALLOCATION STRATEGIES

Serhii HOLOVCHENKO

22-43
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TRANSFORMATION OF ENTREPRENEURSHIP IN THE CONDITIONS OF THE DIGITAL ECONOMY

Talіat BIELIALOV, Viacheslav KOKHNO

44-53
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MARKETING COMMUNICATION TECHNOLOGIES IN TOURISM AND HOSPITALITY: IMPORTANCE, CURRENT REALITIES AND PROSPECTS

Anna CHERNYKHIVSKA

55-70
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STRATEGIC MANAGEMENT IN CONDITIONS OF MODERN ECONOMIC TURBULENCE: APPROACHES AND PRACTICES

Ivan KOBERNYK

71-79
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SECURITY MANAGEMENT OF ENTERPRISE DEVELOPMENT UNDER CLUSTER INTERACTION CONDITIONS

Volodymyr FETISOV, Iryna MIAHKYKH

80-88
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CONCEPTUAL PRINCIPLES FOR THE FORMATION OF A POLICY FOR THE SUSTAINABLE DEVELOPMENT OF DOMESTIC BUSINESS

Vitalii SHEKERA

89-101
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ANALYSIS OF THE STATE OF INNOVATIVE PROJECT COOPERATION PUBLIC-PRIVATE PARTNERSHIP

Oleh RYBKA

102-112
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THEORETICAL AND METHODOLOGICAL APPROACHES TO ASSESSING THE FORMATION OF INNOVATIVE DEVELOPMENT OF HUMAN POTENTIAL OF SMALL AND MEDIUM BUSINESSES

Zoryna SHATSKA, Yevhen BIRIUKOV

113-130
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ANALYTICAL JUSTIFICATION OF MARKETING DECISIONS FOR THE DEVELOPMENT OF CINEMAS IN THE CONTEXT OF CHANGES IN CONSUMER BEHAVIOUR

Zhanna ZHYGALKEVYCH, Dmytro VOVK

131-145
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MARKETING EVALUATION OF BUSINESS ACTIVITY AND PROFESSIONAL ORIENTATION OF ENTERPRISE PERSONNEL

Victoria HOTRA

146-154
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FORMATION OF PREREQUISITES FOR INNOVATIVE AND INVESTMENT DEVELOPMENT OF AGRICULTURAL ENTERPRISES

Oleg PETROVSKYI

155-160
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RELEVANCE OF THE CREATION AND DEVELOPMENT OF INNOVATIVE TECHNOLOGICAL STRUCTURES BASED ON PUBLIC-PRIVATE PARTNERSHIP IN THE POST-WAR PERIOD

Zhanna ZHYGALKEVYCH, Dmytro STECHENKO

161-177
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