DEVELOPMENT OF THE THEORY OF STRATEGIC MANAGEMENT OF SUSTAINABLE DEVELOPMENT OF AN ENTERPRISE

Abstract

The article examines the main stages of the evolution of scientific theories that determine the vectors of enterprise development in modern conditions. The challenges faced by enterprises have underscored the need to implement the principles of sustainable development in enterprise management practice. The concept of sustainable development significantly affects all areas of enterprise functioning, and therefore, understanding the theory is of great importance. The purpose of the article was to generalize the scientific theories that determine the principles and tools for implementing the theory of strategic management of sustainable enterprise development. Accordingly, a systematization of scientific theories that characterize the development of enterprises in modern conditions was carried out; an analysis of key theories that influence the processes of strategic management of sustainable enterprise development was carried out; recommendations were given for the implementation of the existing acquisition of management theory and the concept of sustainable development in the practice of management of modern enterprises. During the study, the provisions of the theories of the organization's life cycle, corporate social responsibility, the resource theory, the green economy, and the triple bottom line were identified. The theory of the organization's life cycle determines the problems, goals, and development priorities of the enterprise, which change in accordance with the life cycle and the challenges it faces. The theory of corporate social responsibility guides enterprises in ensuring their contribution to society. The resource theory considers resources in the context of strategic development and focuses, first of all, on their effective use. The theory of the green economy clearly orients enterprises to take into account environmental aspects and the rational use of natural resources. The final stage of the study was the generalization of the theory of the triple bottom line, which orients enterprises to maximize values, which today are understood by scientists as ensuring social competitiveness, meaningful environmental decisions, and economic planning of results.