No. 1 (2025)

DOI: https://doi.org/10.30857/2786-5398.2025.1

Published: 2025-07-08

PROBLEMS OF DEVELOPMENT OF ECONOMY

CONCEPTUAL PRINCIPLES OF MANAGEMENT OF THE DEVELOPMENT OF THE MEDICAL INDUSTRY OF UKRAINE

Maksym V. Bahrieiev

8-18
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STATISTICAL APPROACH TO FORMING AN ECONOMIC MODEL OF HUMAN POTENTIAL MANAGEMENT IN TOURISM INDUSTRY OF MYKOLAIV REGION

Alina M. Borysova-Yaryha

19-38
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CERTIFICATION SYSTEMS FOR MEDICAL DEVICE MANAGEMENT: CONCEPT AND INSTITUTIONAL SUPPORT IN THE CONDITIONS OF UKRAINE'S EUROPEAN INTEGRATION

Roman O. Mykhalko

39-52
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INNOVATIVE DEVELOPMENT OF HUMAN POTENTIAL AS A KEY FACTOR IN INCREASING THE COMPETITIVENESS OF SMALL AND MEDIUM-SIZED BUSINESSES IN UKRAINE

Iryna M. Miahkykh

53-60
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STRUCTURAL FACTORS INFLUENCING THE FORMATION OF THE ORGANIZATIONAL AND ECONOMIC MECHANISM OF SUSTAINABLE BUSINESS DEVELOPMENT IN UKRAINE

Vitalii Yu. Shekera

61-76
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MODERN TENDENCIES AND MANAGEMENT PROBLEMS

ALGORITHMS FOR ENHANCING EMPLOYEE PRODUCTIVITY UNDER MARTIAL LAW

Serhii S. Holovchenko

77-103
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AUTOMATION IN DIGITAL MARKETING: HOW AI TECHNOLOGIES HAVE CHANGED MARKETING STRATEGIES

Yuriy D. Gorodetskiy

104-116
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STRATEGIC ASPECTS OF THE DEVELOPMENT OF TRADE NETWORKS AND MARKETPLACES IN EUROPEAN COUNTRIES IN THE CONTEXT OF GLOBAL CHALLENGES

Teymur A. Kasumov

117-129
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IMPLEMENT WORLD EXPERIENCE IN MANAGING THE DEVELOPMENT OF PUBLIC-PRIVATE PARTNERSHIPS

Oleh V. Rybka

130-135
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ALIGNING SCRUM TEAM PERFORMANCE INDICATORS WITH LONG-TERM GOALS USING MATHEMATICAL MODELS AND AI

Oleksandr M. Ryabchikov, Liudmyla M. Hanushchak-Yefimenko

136-147
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INNOVATIVE-INVESTMENT POLICY

The article examines the strategic principles of managing the development of public-private partnerships (PPPs) in the context of the post-war transformation of Ukraine's economy. Given the large-scale destruction of infrastructure, the need to restore cr

Zhanna M. Zhygalkevych

148-158
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