FUNCTIONING OF FASHION INDUSTRIAL ENTERPRISES OF UKRAINE DURING THE PERIOD OF MARTIAL STATUS

Abstract

Fashion industry is present in all areas of the national economy, as it produces consumer and industrial goods, such as fabrics, knitwear, clothing, footwear, hosiery, natural and artificial fur, leather goods, leather goods, accessories, etc. An important place today is occupied by the production of uniforms for law enforcement agencies. This industry is especially relevant during the period of martial law, as the activities of many of its enterprises are aimed at fulfilling the orders of the Armed Forces of Ukraine, other law enforcement agencies and providing the military with high-quality clothing, footwear and other combat equipment. Power structures are an important customer for fashion industry enterprises. The purpose of the study is to analyze the peculiarities of the work of fashion industry enterprises during the period of martial law and to identify ways and directions of its improvement. Research methods used during the research: system and process approaches, analysis and synthesis, induction and deduction. Before the war and lockdowns, the fashion industry of Ukraine provided almost 5% of budget revenues and 2.6% of Ukrainian commodity exports, and therefore has a significant potential for further development. The capacity of the domestic market of fashion industry is 200 billion hryvnias, the presence of imports is from 80 to 90%. According to the results of 2023, there is a 6-fold excess of imports over exports of goods. Feature of the fashion industrial goods market in Ukraine is the presence of a large second-hand sector. The conducted SWOT analysis of fashion industry enterprises made it possible to draw conclusions and propose development strategies, based on the strengths and weaknesses, opportunities and threats that take place in fashion industry enterprises. The fashion industry of Ukraine during the period of martial law is an important sphere of the national economy, as it provides the Armed Forces of Ukraine and other power structures with high-quality uniforms, supports jobs and ensures payment of taxes to the budget. Measures aimed at improving the quality of products, improving business processes, implementing progressive management systems, digitalization, and the use of operational enterprise management tools should be implemented at fashion industry enterprises. It is important to support domestic fashion industry, so the state has developed a set of measures aimed at the innovative development of fashion industry enterprises during martial law.