ASSESSMENT OF BUSINESS ACTIVITY AND PROFESSIONAL ORIENTATION OF PERSONNEL OF BUSINESS ENTITIES

Abstract

The article presents the results of research on the assessment of business activity and professional orientation of personnel of business entities. It is substantiated that in the conditions of modern management, high requirements are imposed on the accounting of socio-psychological factors that affect intellectual activity. In this regard, within the framework of the general strategy of intellectual capital management and based on information from the knowledge base about the intellectual potential of employees, managers need to form potential additional intellectual products and services that can be useful in reorienting the professional activities of personnel and assessing business activity. It is proved that intellectual capital is the basis for ensuring competitive advantages of modern enterprises. These advantages are determined by the adequacy of the intellectual potential of employees and effective management, which creates conditions for the disclosure of personal professional and collective skills. Attention is focused on the fact that currently the traditional relationship between employees and the administrative management of enterprises is in crisis in the short term. The development of new strategies, personnel policies and approaches to personnel management requires time, economic overload and taking into account the impact of war. To solve this problem, the authors proposed a model for determining the organizational and economic feasibility of attracting intellectual potential based on outsourcing. The conceptual framework for managing personnel development proposed by the authors can serve as tools for internal management of the reproduction of intellectual capital of enterprises.