VECTOR GUIDELINES FOR ADAPTIVE DEVELOPMENT OF AGRICULTURAL ENTERPRISES IN RURAL AREAS IN THE CONTEXT OF ACTIVATING INNOVATION PROCESSES

Abstract

The study is based on the importance of adaptive development of rural areas, in terms of determining the impact on the overall socio-economic development of our state, given that the rural population of Ukraine makes up a third of the existing one, and agricultural lands – 70% of its land fund. The need to manage the multifunctional agrarian economy of rural areas that have rich resource potential is substantiated, providing for its rational use in order to ensure sustainable multi-sectoral development of production, full employment of the rural population and high quality of life. The potential for adaptive development is determined, which contributes to the implementation of a number of the most important national functions: production, demographic, resource, labor, socio-cultural, environmental, recreational and agro-recreational, residential, spatial and communication, social control in terms of the restoration of rural areas in the context of the activation of innovation processes. Key indicators of adaptive development of agricultural enterprises in rural areas have been formed, based on the results of the analysis, a toolkit for activating innovative development of rural areas is provided using the example of the Vinnytsia region in accordance with the concept of rural development. The vector guidelines for adaptive development of agricultural enterprises given in this study can serve as the basis for the development of rural areas, will contribute to the implementation of entrepreneurial initiatives, and the formation of a multi-structured rural economy. It is noted that the mono-sectoral nature of adaptive development of rural areas leads to unsystematic and disproportional use of local development potential, deformation of the qualification structure of supply in the labor market, and modernization of agricultural production.